Why split branded and non-branded queries?

Brand searches and non-brand searches answer different SEO questions. Branded demand can reflect awareness and existing customers, while non-brand queries show how people discover your products, services or content without already knowing the brand.

How the classifier works

Enter the brand name and paste a GSC export. A query is classified as branded when the brand text appears in the query. The rule is simple and visible, so you can audit or change the result in a spreadsheet.

What to do with the result

Compare clicks, impressions and CTR between the two groups. A strong non-brand opportunity can point to content, category pages or service pages that deserve more optimization.

Keep the limitation in mind

A simple brand match can miss misspellings, abbreviations and branded product names. Review those cases before using the output for a final report.

FAQ

Does this access GSC?
No. You paste the exported data and the classification runs locally.

Can I use a partial brand name?
Yes, but check the output because broad brand fragments can create false matches.