What is LocalBusiness schema?
LocalBusiness structured data describes a business that serves customers at a physical location or within a local service area. It can help search engines understand business details that are already published.
How to generate LocalBusiness schema
Enter accurate business information, including the public name, address and website. Generate the JSON-LD and add it to a relevant page. Keep the data consistent with your business listings.
Local SEO schema best practices
Use real business details. Do not invent opening hours, ratings, reviews or locations. If a field is not known or not appropriate, leave it out rather than guessing.
FAQ
Can every business use LocalBusiness schema?
Use it when the page represents a qualifying local business and the marked-up information is visible and accurate.
Use it when the page represents a qualifying local business and the marked-up information is visible and accurate.
Should I add fake reviews to schema?
No. Only mark up genuine review content that meets the relevant structured-data requirements.
No. Only mark up genuine review content that meets the relevant structured-data requirements.