Google updated its Search documentation for VideoObject structured data on September 24, 2026. The documentation now includes the creator property, notes support for author, and clarifies supported interaction types for interactionStatistic. The change is mainly about clearer documentation of supported markup rather than a new ranking guarantee.
What changed in the VideoObject documentation
Google added documentation for the creator property and clarified that author is supported. It also updated the documentation for interactionStatistic to explain supported interaction types.
What this means for existing video pages
Existing video markup does not automatically need a rewrite just because the documentation changed. First inspect whether your current structured data already describes the creator correctly and whether the values match what users can see on the page.
How to audit VideoObject markup
- Collect important video URLs.
- Inspect the JSON-LD on each page.
- Check the creator or author information against the visible page.
- Review any interaction statistics for supported types.
- Validate the structured data after changes.
Common mistakes to avoid
- Adding creator data that is not supported by the page.
- Using fake engagement numbers in interaction statistics.
- Assuming structured data guarantees a rich result.
- Creating duplicate schema blocks that conflict with the site's shared templates.
What SEO teams should record
Keep the schema change in your technical SEO changelog with the date, affected templates, validation results, and any URLs changed. That makes it easier to separate a markup change from later traffic changes.