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Marketing tool

UTM Campaign URL Builder

Build consistent campaign URLs with source, medium, campaign, term and content parameters.

Build a campaign tracking URL

Create consistent UTM parameters and see the final URL immediately.

Traffic source or platform.
Marketing channel.





What UTM parameters do
UTM parameters are query-string labels commonly used to identify where campaign traffic came from. A consistent taxonomy makes analytics reports easier to group, compare and audit across teams.
How to use this UTM builder
  1. Paste the final landing-page URL.
  2. Set a source such as a platform, publication or partner.
  3. Use medium for the channel classification, such as email, cpc or paid-social.
  4. Name the campaign consistently across all related assets.
  5. Use term and content only when they add useful segmentation.
  6. Copy the generated URL into the campaign destination field.
Use a naming convention before campaign volume grows
Decide rules for capitalization, spaces, dates and abbreviations before multiple people start tagging links. This builder can normalize values to lowercase hyphenated strings, helping prevent LinkedIn, linkedin and linked_in from appearing as separate labels.
Do not put sensitive data in UTM values
UTM values are part of a URL and may appear in browser history, analytics systems, logs and shared links. Keep them descriptive but non-sensitive.


Frequently asked questions
What is utm_source?
It identifies the traffic source or platform, such as google, linkedin or newsletter.
What is utm_medium?
It classifies the marketing channel, such as cpc, email or paid-social.
Should UTM values use spaces?
Consistency matters most. This tool can convert values to lowercase hyphenated strings to reduce naming variants.
Can I use UTM parameters for internal links?
Usually avoid using campaign UTMs on internal site links because they can overwrite or fragment attribution. Use analytics events or other internal tracking approaches instead.